Who We Are

The world of luxury is not just exclusive, it is highly secretive too. Flowers have to do more today than merely make a bride feel beautiful. We prefer inspiration rather than reproduction. We love colors, patterns, textures, and shapes we found. For us, it is all about the power of making a bride confident, she can play the game and do it her way.

Our Heritage: Haute Floral Couture for discriminating brides

Our Philosophy: Fearless Freedom

schedule a consultation
 

About the Owner

DALEL SNIDER Floral Curator, Events and Wedding Maître des Fleurs

Dalel Snider’s professional journey did not originally lead toward floral design. Her initial objective was to secure financial stability for her family—supporting two teenage sons and a husband newly diagnosed with Alzheimer’s disease. Although she held a Master’s degree in Marketing and Communications, Ms. Snider encountered repeated rejection from corporate employers who perceived her family responsibilities as a liability. Undeterred and confident in her abilities, she made the decisive choice to acquire an established business.

Her search led her to Glendora Florist, ideally located in the historic downtown district of Glendora, a Los Angeles suburb. Demonstrating both vision and resolve, Ms. Snider purchased the locally renowned florist and officially reopened its doors on Valentine’s Day in 2011.

With no prior experience in the floral industry, the acquisition marked a bold and defining moment—reflecting her willingness to embrace risk and pursue excellence with determination.

Ms. Snider quickly distinguished herself through an unconventional and elevated approach to floral design. “I wanted to create a flower shop that went beyond the traditional concept,” she explains. Inspired by luxury fashion houses, she adds, “I admire the Louis Vuitton brand and sought to deliver a comparable level of craftsmanship, quality, and luxury to my clients.”

Her work departs from conventional floral design, incorporating unexpected elements such as kale, cabbage, and seed pods. Emphasizing texture, contrast, and originality, Ms. Snider views her creations as artistic compositions rather than simple arrangements. “This work is closer to art than traditional floristry,” she notes.

Drawing upon her admiration for couture aesthetics, Ms. Snider transformed a small-town flower shop into a luxury floral couture brand with growing recognition throughout Beverly Hills and Southern California. Today, Los Angeles Floral Couture stands as a premier luxury concierge floral service, renowned for delivering refined, masterful designs to brides and discerning clientele.

As the business doubled in size, Ms. Snider expanded her focus to include job creation, community engagement, and empowerment. She is a two-time recipient of the Women of Excellence award presented by California Congresswoman Judy Chu and has received formal recognition from Assemblyman Roger Hernandez for her meaningful contributions to the community.

Continuing to innovate, Ms. Snider has cultivated strategic collaborations with leading photographers across Los Angeles and surrounding regions. Together, they have developed sophisticated and visually compelling design concepts that resonate with her elite clientele. These collaborations have been featured in prominent national publications, including Ceremony Magazine, People Magazine, Los Angeles Magazine, The Knot, Wedding Wire, and The Avenue.

Guided by Ms. Snider’s vision, her team remains committed to building a lasting legacy of excellence—creating exquisite floral works while delivering a highly personalized and memorable experience that brings each client’s unique style and vision to life.

 

Honors and titles

  • Winner of "Five Star Florist" and “Best Florist” by Bloomnation from 2016 through 2026.

  • Awarded Best Florist in Glendora by Google, 2025

  • The Knot’s Best of Weddings 2018 through 2026

  • Most Creative Designer at Fleur de Villes 2024 and 2025

  • Recipient of The 2015 "Woman of the Year Award," presented by Assembly-member Roger Hernandez

  • Recipient of The 2015 "Women of Distinction Award," presented by Congresswoman Judy Chu

  • Member of Orange County Wedding Professionals (OCWP)

  • Member of Travel and Tourism Marketing Association (TTMA) in Los Angeles

  • Former Chair and Vice Chair Executive of Glendora's Business Improvement District (BID)

  • Former President of Executive Women International (EWI) Pomona Valley

  • Woman of the Year 2014 for Pasadena Magazine

  • Former Events Member Glendora’s BID

  • Former Ardent Group Member