Who We Are
The world of luxury is not just exclusive, it is highly secretive too. Flowers have to do more today than merely make a bride feel beautiful. We prefer inspiration than reproduction. We love colors, patterns, textures, and shapes we found. For us, it is all about the power of making a bride confident, she can play the game and do it her way.
Our Heritage: Haute Floral Couture for discriminating brides
Our Philosophy: Fearless Freedom
About the Owner
DALEL SNIDER CEO & WEDDING ARTISAN
She didn’t set out to be a florist. Dalel Snider was really looking for a way to support her two teenage sons and her new husband who was just diagnosed with Alzheimer’s. Despite having a Master’s Degree in Marketing and Communications, Snider was rejected by several corporations who didn’t want to take on an employee with so many family burdens. Knowing she could do anything she set out to buy a business.
Dalel stumbled upon Glendora Florist, nestled in the picturesque downtown of Glendora, a suburb of Los Angeles. Taking a leap of faith, Dalel purchased the locally-renowned florist and opened her doors on Valentine’s Day of 2011. With no previous
experience in the floral industry, this was an act of audacity and courage, but one typical of a woman willing to take risks and push hard for her dreams.
What makes Snider unique is her out-of-the-box thinking. “I wanted a flower shop that wasn’t a flower shop,” she says quizzically. “I love Louis Vuitton and wanted that same luxury experience and products for my customers.”
“My floral arrangements don’t look like the every day. I add kale, cabbage, and seed pods to my arrangements. I love texture and unusual combinations. It’s art more than flower arranging,” says Snider.
Channeling her deep love of all things Louis Vuitton, Dalel transformed her lovely, small town flower shop into a luxury couture flower brand that is taking Beverly Hills and all of Southern California by storm. Her newly-created Los Angeles Floral Couture is now the premiere luxury concierge flower service in Southern California, bringing masterful designs to brides and connoisseurs.
Now that her business has doubled in size, Snider has turned her attention to her other passion - creating jobs, contributing to the community, and lifting people up. Dalel is a two-time winner of the Women of Excellence award by California Congresswoman Judy Chu, and has been honored by local Assemblyman Roger Hernandez for her work and contributions for the community.
A fearless entrepreneur, Snider again looks out of the box and has joined forces with Stephanie Simpson, owner of Simpson Portraits and together have created an explosive, dynamic business concept where their exclusive clientele can capture their feelings through fine art portraiture and flowers. Their work can be seen in the 2016 issues of Ceremony Magazine, The Knot, Wedding Wire, and The Avenue.
Snider's team strives to make a legacy of excellence by creating exquisite floral masterpieces and by providing a customized and memorable experience to bring her clients' style and vision to life.
Honors and titles
Winner of The 2015 " Woman of the Year Award," presented by Assembly-member Roger Hernandez
Winner of The 2015 "Women of Distinction Award" presented by Congresswoman Judy Chu
Vice Chair Executive of Glendora's Business Improvement District (BID)
Former President of Executive Women International (EWI) Pomona Valley
Marketing Chairman for Business Improvement
Woman of the Year 2014 for Pasadena Magazine
Winner of "Five Star Florist" 2016 by Bloomnation
Communications Chair of Glendora BID
Ardent Group Member